To hell with Pride Month

Like many things, Pride metastasised in the early 2010s and became pompous, grotesque and unbearable. June is now the cruellest month. We have the ubiquity of the ever-evolving, ever-more ridiculous rainbow flag, appended to both corporate and institutional logos. There are special-edition Pride products from mouthwash to cat treats. Vapid statements of solidarity are dropped on Twitter by establishment institutions from the police to, hilariously, the national football team - which, lest we forget, is perfectly happy to be decamping in a few months to take the knee in a country where homosexuality is illegal and to play in stadiums built by slaves who died on the job.

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