Big dope: how marijuana benefited from one of the slickest PR campaigns in history


Marijuana has been the beneficiary of one of the slickest, most sustained advertising campaigns in human history. Not only do millions believe it is some sort of medicine. Most people, even law enforcers, describe it as a 'soft' drug. This is an absurdity. Lifelong mental illness is not a 'soft' outcome. So, even when its use is clearly linked with mental illness and terrible crime, nobody even asks if it might be to blame. Its defenders chant 'correlation is not causation'.