Shaming as a COVID Strategy


From "divide and conquer" to fearmongering, mass persuasion strategies have been deployed in the campaign to make a viral pandemic with an extremely high survival rate and virtually no threat to healthy children feel like the plague. One of the foundational strategies that has enabled so many of the other strategies to gain traction is the targeted and widespread use of shaming, both public and private.

Know that you can decide not to be shamed. You can avoid those who may try to shame you. Sooner or later, they will give up. The attempted shaming will stop. You will remain free, and they will remain trapped in a construct of their own making or that of someone else. But in the end, it's a choice they've made and one you do not have to make. You do not need to give them that power over you.

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