Big Media is turning into Big Brother


TV news used to be about informing people. Now it's about manipulating us. Now it's about socially engineering us to make us more green. Now its ambition is to be a 'powerful tool of persuasion' in order to transform viewers from the polluting pests we currently are into the eco-switched-on citizens of the future. At least that's the conclusion one is forced to draw from the deeply chilling report commissioned by Sky and authored by the Behavioural Insights Team, which is part-owned by the Cabinet Office. Broadcasters must help to change the 'attitudes and behaviours of citizens', the report declares.

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